Internet Coupon Use Grows 83%

Posted July 17, 2008 By:
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A great study on couponing was put out on the wire by Scarborough Research. The study has lots of stats and such. Here are some highlights.

Where consumers are getting their coupons

  • 53% Sunday Paper
  • 35% Direct Mail
  • 33% In-store Coupons
  • 22% Loyalty Cards and Preferred Customers
  • 17% Weekday Papers (wow - Sunday rules)
  • 15% Product Packaging
  • 11% Internet (up 83% since 2005)

Mobile isn't on there yet, but it will be soon :)

With the state of the economy what it is, it's no wonder that all of the categories listed are growing. People not only want to get the best deal they can, now they actually need it more than ever.

Also, check out the Local Market Ranking List. It's blue collar up top for sure. Baltimore is a solid 16 on the list.

Let's get everyone to put the scissors down and go text!

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I'm honestly surprised that Sunday coupons still have so much of the share, and that the internet's share is only at 11%. The great thing about places like bradsdeals.com is that you can search for whatever it is you're looking for, rather than being constricted to just what's in the paper. Plus, there seem to be coupons available for much broader product categories - I just got my brand new Heavenly Bed for 40% off!
# Posted By Emily | 7/18/08 10:46 AM
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