Coupons - A Good Incentive in a Tight Economy

Apparently September is National Coupon Month, and the Retail Advertising, Marketing and Promotions (AMP) Blog took the opportunity to look at a few findings that clarify exactly how people are using coupons and where they're getting them.

• Usage is it a 15 year high
• 72% of consumers are using more coupons than they did six months ago, 75% of them due to the economy
• While just 9% of consumers reported online coupons were most convenient, 80% of those consumers would be very likely or likely to increase their use of coupons if they could be tailored to their interests and delivered online

Read the full blog posting here.