Text is More Timely

Posted January 26, 2009 By: Dan Dawes

Related Categories: General Couponing

“Text is more timely and has a stronger call-to-action with immediate offers [than other channels],” says Karen Fluharty, SVP of marketing at Prime Retail. “As a consumer, I know that I get something like 15 e-mails a day and that's great, but it doesn't have the same demand for attention as a text offer does.”