Coupons via Cellphone: Whipping Up the Impulse Buy

A new Harris Interactive survey (as reported by CNBC) out 10/15 reports that there are significant numbers of Americans looking to receive alerts via their cell phones when their favorite places to shop, eat, etc. have specials. The survey also reported that 9 out of 10 Americans make impulse purchases based on a sale or special. Consumers that are looking to receive opt-in alerts on their cell phones, and will make impulse buys because of these specials, are perfect for Greenbean.

Some interesting facts from the survey and article:

• 42% of the adults surveyed in the 18-34 age range were atleast somewhat interested in receiving opt-in alerts with specials on their cell phones
• 33% of the adults surveyed in the 35-44 age range were also atleast somewhat interested in receiving opt-in alerts with specials on their cell phones
• 9 out of 10 Americans have made an impulse buy, when they were out shopping, based on a sale or special

Check out the full article here