Catching working mothers on-the-go with mobile marketing

Scarborough research has released a report showing that working mothers might be the best target for mobile marketing. The fact that working mothers spend higher than average on their mobile services, and that they typically make most of the household purchases, makes them a perfect match for text message coupons and other mobile advertisements.

Some statistics from the article:

• Working mothers are 42% more likely to download content to their mobile phone than the average user
• They spend 21% more on mobile services than the average user

You can check out the full article by BizReport here