Significant Opportunity for Brands to Connect with Customers via Mobile Device

As reported by Reuters, HipCricket released a survey recently showing that consumer's mobile devices are a great, but often untapped, resource for Brands to connect with their consumers. 

Some good stats from the survey that sink in with Greenbean:

• Other than phone calls, 73% of people surveyed said that they use their mobile device for texting friends
• 34% have received a marketing offer on their cell phone via text

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