Forget Rudolph, Consumers Looking to Digital To Guide Their Holiday Shopping

According to a recent survey by consulting firm Deloitte, mobile phones, and other digital mediums, will play a big role in consumer's shopping experience this holiday season. One in five consumers (19% of those surveyed) will use their mobile phone to assist them with their holiday shopping. Of those one in five consumers that will use their mobile phone to assist in their holiday shopping, 32% will use it to get discounts and coupons. Looks like digital might be replacing Santa this year.

Check out this survey on consumer's Holiday Shopping habits this year.