Mobile Coupon Redemption Value to Reach $6 Billion Globally by 2014

A report released by Juniper Research yesterday predicts that by 2014 mobile coupon redemption value will reach around $6 billion globally. 

Howard Wilcox, Senior Analyst at Juniper Research and lead report author, had some promising words about the use of mobile coupons as a marketing tool. Wilcox said, "Marketers can use the mobile device as the ultimate personal marketing channel. It is almost permanently switched on and physically with the consumer. This makes a great opportunity for brands and marketing agencies to access clients immediately, driving footfall and encouraging an instant decision." 

Get the full report here