Mobile Campaigns Drive Sales for Certain Categories

Posted December 10, 2009 By:
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As reported by AdAge.com, Microsoft recently released a study on the effect of mobile ads on sales. The study found that mobile ads are most effective for items that have a shorter purchase life cycle like entertainment goods. It also found that mobile couponing will help to increase sales as 62% of those surveyed said they were more likely to shop at a retailer that offered incentives.

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