Digital Marketing Predictions for 2010

As we near the end of 2009 the ad experts are all pulling out their crystal balls to predict what the big trends of 2010 will be. One ad expert's predictions that we find to be particularly insightful (more so than anything Ms. Cleo could tell you) is Ad Age. Amongst Ad Age's top trends in digital marketing in 2010 is the increasing popularity of mobile as an advertising platform. This year alone $1.7 billion was spent on mobile marketing and it is predicted that this number will increase to $2.16 billion in 2010. The increase in mobile ad spend will most likely take money away from what would have been spent on online advertising.

Ad spend on mobile marketing will go up because of the increasing popularity and effectiveness of smartphones along with mobile's,  "ability to target consumers based on site, phone model, demographics and location." Not to mention the fact that mobile allows advertisers to get their message directly in their consumers hand's using a device that is always with them.

You can check out the full article on Advertising Age here.

So what does this all mean for Greenbean? Well, we think that a portion of the $2.16 billion that will be spent on mobile marketing in 2010 will come from mobile couponing. Just look at how much it has grown in popularity in the past year. The fast food giant Wendy's recently released the news that they will be trying out a text message coupon campaign in the near future. With an increase in advertising dollars it looks like 2010 will be a great year for mobile.