154 Million Use Text Messaging Regularly in the US

The good folks at Media Post summarize a recent study by the Local Mobile Search unit of Opus Research on SMS text marketing.

A few quick, noteworthy stats:

• 57% of U.S. cell phone subscribers use text messaging frequently
• Text messaging now outstrips calls per day
• The reach of text messaging is twice that of mobile internet, at 70%

My favorite quote from the article is Nate Elliott's comment about the relevance of SMS messages when they're truly opt-in like on Greenbean.com. "After all, when your marketing is targeted well, users stop thinking of it as marketing and start thinking of it as content, or a service."

You can read the whole article here.