8% of US Households Currently Get eCoupons via Text/Email

As reported in Marketing Daily on Media Post News, Scarborough Research reports that 8.6 million - or 8% -- of U.S. households currently get at least some coupons via text message and/or email.

There are some other interesting facts in the report as well.

• comScore reported that online coupons were the top-gaining category on the Internet
• Shoppers most likely to get coupons via text, email or the Internet tend to be young, affluent, educated and female
• They are 51% more likely to be college graduates or have an advanced degree

Those are promising numbers for the mobile marketing / eCoupon / text marketing categories. We're pointed in the right direction as far as growth and there's still plenty of room for first mover advantage for aggressive marketers.

You can read the summary by Media Post here.