Study Shows Retailers Lose Out When They Don't Offer Coupons

We have some good news (well for us at least) and some bad news (for retailers). Good news is a recent study by Motorola on the 2009 holiday shopping season (as reported by Markteing Vox) shows that consumers were highly interested in coupons. Of those surveyed, 39% of consumers said they were willing to abandon their potential purchases this holiday season when they could not obtain coupons or discounts. The obvious down side of this, for the retailers at least, is that they lost money and customers by not offering coupons and discounts this past holiday season. Although this might seem like bad news for retailers we like to think of it as a wake up call. Coupons, especially mobile coupons, are big right now and they are only going to get bigger in the coming months. If the results of this study are any indication of the behavior of consumers in the future, than retailers better get on the mobile coupon bandwagon soon before they begin to lose out.

Check out the full article by Marketing Vox here.