Make Way for Mobile Coupons

According to a recent survey commissioned by Honeywell and, conducted by Harris Interactive, mobile coupons create great opportunities for retailers. This survey was conduced with 2,250 U.S. adult Internet users and found that almost half (46%) of those surveyed are somewhat likely to try out mobile coupons. Another interesting fact that the survey found was that the highest number of coupon users make $50,000 and above. This seems to show that no longer is the "typical" coupon user in a lower income bracket. Mobile couponing seems to be the solution to the stigma that is attached to using a paper coupon. With 90% of the adult population owning a cell phone, and the profile of the typical coupon user changing, it seems pretty obvious to us that mobile couponing is the way to go for retailers.

Check out the full article by BizReport here.