Newspaper Coupon Inserts Soon To Be Obsolete?

 It is no surprise to us to hear this news, but MediaPost reports that the results of a Coupons.com survey, and a separate Newspaper Association of America survey, show that digital coupon use is on the rise. This could be bad news for the traditional printed newspaper inserts as it seems that the more people gravitate to digital the more they stray from the newspaper inserts. Coupons.com reported that its digital business increased 170% in 2009 from 2008. Not only does it seem that the number of digital coupon users is growing, but it seems that the number of people who use digital coupons exclusively is increasing just as rapidly. Of the 45 million consumers that used digital coupons in 2009, 13.1 million are exclusive digital coupon users. Check out the good news (no pun intended) here.